Welcome to Edit’d
We identify your brand voice,
create your content plan and
share your story
in the way that resonates best
with your audience
Trudi Jenkins
A magazine editor with 20 years’ experience in lifestyle media, Trudi Jenkins is the renowned former editor-in-chief of delicious magazine. She has also edited Vogue Entertaining + Travel, MasterChef Magazine and Sunday Life magazine and, prior to that, was the arts editor of The Sun-Herald.
Trudi’s most recent experience has been in the digital space, as the co-founder and editorial director of hardtofind.com.au, an award-winning curated marketing platform established in 2008. She has robust business skills and a profound understanding of what makes a brand successful.
Trudi’s skills encompass e-commerce (particularly marketplace businesses), brand development, product curation, design, content strategy and creation, PR & marketing (traditional & digital) and social media. Her interests and areas of expertise include lifestyle brands, and the food, restaurant, wine and travel industries.
Trudi and Karen are responsible for the launch and development of significant brands across the premium food and lifestyle categories.
Karen McCartney
Karen McCartney is best known for her work in the world of interiors, architecture, design and home wares across print media (editing marie claire lifestyle and Inside Out magazines) and more recently as the editorial director of Temple & Webster, driving their award-winning blog.
As editorial director (lifestyle) of News Corp Australia she led a major initiative to increase the appeal to female audiences, across all brands and content, spearheading the digital play for body+soul, a website to complement the successful health and wellbeing brand.
In tandem Karen has written several architecture books (Iconic Australian Houses and Superhouse), which have been translated into successful exhibitions shown at the Museum of Sydney.
Karen has also worked with a number of prestigious agencies and clients including Frost* Collective, coolgrayseven NYC, Colvin Communications and Sydney Living Museums.
