Welcome to Edit’d
We identify your brand voice, drive your business strategy,
create your content plan and share your story
in the way that resonates with your audience
Karen McCartney
Karen McCartney is best known for her work in the world of interiors, architecture and design across print and digital media (editing marie claire lifestyle and Inside Out magazines) and more recently as the editorial director of Temple & Webster, driving their award-winning blog.
As editorial director (lifestyle) of News Corp Australia she led a major initiative to increase the appeal to female audiences, across all brands and content, spearheading the digital play for body+soul, a website to complement the successful health and wellbeing brand.
She is currently Belle’s architecture editor and has produced a book in collaboration with Bauer Books, alongside a collaborative book with celebrated landscape designer William Dangar and her own interior’s book The Alchemy of Things (Murdoch Books).
Karen has a weekly design column in Good Weekend in the Sydney Morning Herald and in Melbourne’s The Age. She has also worked with a number of prestigious agencies and clients including Frost* Collective, coolgrayseven NYC, Colvin Communications, Sydney Living Museums and worked on branding with Dangar Barin Smith, Robert Plumb, Briony Fitzgerald Design, Daniel Boddam Architect, Rob Mills Architects & Interiors, The Natural Bedding Company.
Jayne Ferguson
Jayne Ferguson is a senior director with over 30 years of commercial, strategic and operational experience across international media organisations.
Equally at home in commercial and creative environments, she is accomplished in leading multi-platform brands in the fields of lifestyle, luxury, mass and niche markets.
Jayne has proven strength in creating and implementing strategies for business growth, and has expertise in developing brands, new products and additional revenue streams.
In her most recent position as General Manager of Women’s Lifestyle and Entertainment at Bauer Media, Jayne managed a portfolio of some of the country’s biggest multi-platform brands which included the iconic Australian Women’s Weekly.
Spearheading digital innovation Jayne was the joint lead in the creation of a major digital network and advertising offer for Australian women. She is a great communicator with an engaging and collaborative style, a sense of humour and a willingness to understand and grow brands at all stages of their development.
